LO1 - Research Analysing: http://www.imdb.com/ - Advertisement

IMDB

1) The purpose of imdb is to advertise films and Tv shows that have been recently released. As such they are part of the advertisement category. The site also offers trailers and ratings for many films. The target audience for this site is any age, however mostly aimed at teenagers to young adults.

2) IMDB satisfies visitor needs by providing clear, visible information to users from the very start of loading the site. It allows users to comment on films which allows new users to view ratings of the film. IMDB also satisfies user needs by displaying ratings for each film (in stars) out of 10. This allows users to quickly see whether the film is good or bad.

3) IMDB presents information to the user with a scroll style design; a film trailer being at top followed by description, cast, quotes and more information about the film the user is viewing. At the bottom comments are organised in a user selected order, meaning they can see why one user rated a film 1 star, or another rated it 10. 

4)Features for IMDB is having a search results page for people being able to search for films. It also has a login/account system which allows people to comment and store pages they enjoy onto their account

5)Benefits of IMDB is the ability to view ratings of films and cast before viewing them in the cinema. It also acts as an acting agency and will also force the film industry to create better films as they know ratings are important.

6)IMDB contains the ability to search for films and also view ratings and comments based on the film. This benefits both the consumer and creator as feedback can be received for a film