Wednesday 16 September 2015

LO1 - Research Analysing: http://www.ikea.com/ - E-Commerce

IKEA

1) The purpose of the IKEA site is to be an E-commerce website selling furniture and more recently food and accessories. The target audience therefore is people of all ages, but is aimed at more particularly adults who will be buying the products rather than children.

2) Ikea provides to the visitor needs with a search box for users to browse products. It also provides photo's of purchasable products and information about these products to the user. Visitor needs are also met by providing different language and price variations of the site which overall contribute to more users being able to understand the sold products.

3) Information is presented to the target audience in a table style. Products are each allocated a small section of page in which a user can click to view more information about the product. A navigation bar at the top allows the user to navigate to different sections of the website and categories are made to make navigation easier. 

4)Features for Ikea is having a search results page for people being able to search for furniture. Ikea also features a login system and shopping cart for people to use. 

5)Ikea provides an online shop for users to explore. This allows users to look at furniture that suits their needs without visiting the shop to begin with. Ikea also offers a planning system where you  can furnish an area to know what your room would look like.

6)Ikea uses a search system as well as pictures and text to allow users to search for, view and buy items that they want without leaving their homes. Ikea also contains a comment and login system to allow people to make accounts. 

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